True Aussie Beef and Lamb
True Aussie Beef and Lamb is not a brand of meat you will see in your local store. It is the global brand that represents all beef, lamb and goatmeat brands from Australia, telling the story of Australia’s high quality and sustainably produced beef, lamb and goat. We have a proud heritage of over 200 years working the land to produce the best quality meat money can buy.
We care about our animals, our products and our customers, and we understand the importance of consistent quality. This makes Australian Beef and Lamb fresh, natural and safe – an integral part of your healthy lifestyle. Find out more about True Aussie Beef and Lamb on their website.